Working on a TV Commercial

Roles for TV commercials are more straightforward than for movies.

They are obviously a lot quicker to produce, with many productions being filmed in one day.

Due to the nature of commercials, the scripts are quite short and therefore they are a lot more accessible to the average pet owner. That said, you’d be surprised how much they can pack into a 30-second slot of TV.

Even just 30 seconds of TV can take an entire day of filming and I mean a 6am start and midnight finish!

Typically dogs only need to be able to do what is laid out in the storyboard, which in some cases may be to sit in one spot and do nothing else.

With very little to no training, your pet could be the star of a commercial. I have seen dogs with no training at all picked because they just looked like another dog that was previously used.

However, you should always be prepared for a last-minute request to do something that is not in the script.

Philips Razor

Ralph the Poodle and friend star in this commercial for Philips

When it comes to selecting the right dog for a commercial, it is not uncommon for the client (the company the advert is for) to be involved. After all, the dog will be representing their brand and product. For this reason, your dog’s appearance and movement are even more important.

Most clients are very fussy when it comes to who is representing them and are unlikely to pick any breed that could have a negative connotation.


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